I was reading his blog yesterday about the demise of MSM (main stream media) - TV and the press to you and me - and their wailing, forgive the pun, and gnashing and teeth because they no longer call the shots. It was obvious to me when I sold my newspaper six years ago that the days of MSM were numbered unless they won a new on-line audience and learned how to make a profit from it.
Whaleoil quotes a long-winded diatribe from an unmanned journalist from the Nelson Mail bemoaning the exodus of journalists to become PR writers for politicians or self-publicists by writing books. You can read it for yourself here.
One quote caught my eye.
“As mainstream media newsrooms collapse in numbers, the PR army grows and who can blame journalists for breaking ranks? No-one likes journalists.
The hacking scandal in the UK has focussed the spotlight on journalists’ malpractice, aided and abetted by their editors and owners. The public sees similarities here in New Zealand. More people than ever have personal experience of poor reporting standards of so-called journalists and recognise the appalling bias of newspaper owners.
As I’ve said before at least with bloggers you know what you’re getting, their opinion. The best of them stand up well to the scrutiny of their peers by quoting source material and tackling subjects MSM refuse or fear to tackle. Some speak with the voice of experience and these are the ones that develop a following and become trusted sources of information.
If bloggers don’t cut it their readership numbers decline and they stop. I’ve been blogging daily for seven months because I was sick and tired of hard left political media bias here on Waiheke. I’ve seen my page views grow from 50 a day to over 2000 a day at times. I must be doing something right. I’m a one woman, unpaid, band but my followers recognise my credentials as a former newspaper owner, entrepreneur and elected member of Auckland Council. In short they trust what I’m writing, particularly about local and Auckland matters.
As Slater says
...In the past the media may have force-fed the populace what they felt we should know. Now, people who want to know about policy can find it on various party web sites.
People who want policy analysed can follow the person, people or media organisation that they trust most.