Telecom has decided to change its name to Spark.
What a total waste of money.
That's it from me. Time to sell the shares and walk away.
From today's Herald:
Telecom intends to change its name later this year to Spark, the company said as it announced flat net profit of $167 million for the 6 months ending 31 December 2013.
Profits are flat and the only answer the company can come up with is to send in the marketers who suggest a total re-branding exercise – well they would, wouldn’t they. What a waste of money. Throw away the best asset you have, a well recognised brand name. What less than bright SPARK came up with that?
It’s time to sell the shares, change to a more responsive telecommunications company, and stop putting up with this bullshit.